Packaging of the World presents the top 50 posts for the year of 2021. They are selected according to their post views, social shares, social likes, re-tweets repins and people reached. All these data were collected on this website and also on different platforms like our Instagram, Facebook and Pinterest page. These projects will definitely inspire you for your next design project, see you next year!
Soy Sauce FUJI by Evgeni Kudrinskaya
Soy sauce is a symbol of Japanese culture. The shape of the bottle emphasizes the origin of the soy sauce, referring to a sacred place in Japan that is revered, honored and respected by all – the FUJI volcano.
Krupno by SUPERMARKET branding agency
We are proposing to use the metaphor of Russian nesting doll which is very popular not only in Russia but noted throughout the world. The nesting doll is the symbol of motherhood, family and fertility and is always handmade. It is expressing brand philosophy – more benefits inside of every corn, as well as the nesting doll, consist of small nesting dolls inside it.
Cook at Home by mousegraphics
Among the practices of everyday life ‘cooking at home’ – as is the brand’s name – is an art of making do, an art of living that moves beyond mindless consumer habits to a form of resistance that updates the old wisdom of well-informed choices.
Fabricá by Lyon & Lyon Creative Ltd
A new haircare concept specializing in thick and thin hair. The hair type is reflected on the bottle itself with either thick lines or thin lines. Earthy tones are used to denote the product type whether is deep olive for shampoo or sandy for shampoo. The name is derived from the Latin translation of texture.
GREEN GOLD PROMAMA- YOGURT by DARREN
Green Gold Promama- Yogurt fulfills every parents’ expectation of their children. Exploration, interests, reuse, puzzle, elements similar to building blocks are pieced together and lined to let children play and feel interesting during the whole eating process. Promama re-defines that children are able to play and interact with life when using products of Promama. Reusable packaging not only becomes a toy that children can accompany with children and grow together, but the design of the box can also be a space to store products to make it be reusable and recycled.
Viblance by Szani Mészáros
On each box the characters and their surroundings are drawn by hand, so every one of them is unique. As for the photography, I asked my friend, Dóri Novotny, to make a paper cut set design, which reflects on the packages and also nicely highlights them.
The Good Dumpling Co. by WORK AND COMPANY
The Good Dumpling Co.: As a child dumplings take me back to babushka’s (grandma’s) chicken & dumpling soup. That ball of dough filled with savory yummy goodness that’s saturated with chicken broth always reminds me of when baba used to take care of us when we were sick.
LET’S PATTY by SOLID DESIGN STUDIO
It started from the branding which focused on being bold and attractive, then to the packaging. The burger packaging is designed to be torn open in the middle, which adds a fun element to the experience.
Nut Butters by Loukas Chondros
Reveal the pureness of 100% nut butter solely made from almond, pistachio, cashews, hazelnut & sesame. Design low-budget solution for expandable series of butter.
Better Coffee Co. by Aja Marie Johnson
Better Coffee Co. roasters is launching with a mission to bring the world only the strongest, boldest and most flavor-packed brew daily. ‘No weak beans here.’
OOPS! by UPRISE
OOPS! – is a high-quality and incredibly tasty treat for cats and dogs. It is so delicious that the pets are ready for anything to get to them.
FIX Hellas Limited Edition Packaging by Luminous Design
Drawing inspiration from the authentic side of Greece, the one that you won’t find in the pages of a travel guide, which does not boast of trends and is only known to the locals, we developed the concept “TRUE LOCAL”, which – in addition to the limited edition packaging – is also the dominant brand communication for this year.
wolk by Luks Piekut
Clouds come and go but this delicious wine is always good.
Error energy drinks by Polina Sergeeva
When a human is at the limit of his strength, errors arise in his head. Error r engineers ‘ line for fixing errors.
Extra Strong Rum by O,nice! Design
This Extra Strong Rum is a design project aiming to challenge the printing technique: using all the 15 printing units on a brand new machine, to create an extraordinary spirit label with a single press pass.
Over The Spoon by Robot Food
Free-from pudding brand Freaks of Nature re-launches as Over The Spoon, a delicious dairy-free dessert range. The playful and inclusive brand, created by strategic branding agency Robot Food aims to take the range from the specialist food aisle to the mainstream chiller to go pot-to-pot with dairy counterparts.
THERMOMETER by UPRISE
There is one interesting feature in the Russian language – the word “degree” is a unit of temperature measurement and at the same time it means the % of alcohol in alcoholic beverages
LESNOV VODKA AND LIQUEURS by BOGDANA BASORGINA
LESNOV is a Russian brand of handcrafted vodka and liqueurs. The recipes are based on manually collected berries and herbs from the North of Russia. Historically images were created by a special technique – linocut. Graphics here refer to the time when manual labor was highly valued.
Sairen Clear Spiced Rum by Símil Deign
Sairen’s story is inspired by mythological tales of beautiful temptresses, with bewitching songs of heavenly pleasures. It is told that their songs were irresistible, exquisite sounds, seducing mortals into enlightenment.
MU by Studio Unbound
On first impression, we see the bottle is shaped like a milk churn and if we look closely at the neck, we see an Irish knot, a nod to the product’s heritage and creaminess of the product.
Home JALAPEÑO by Shyika&Shyika
The visual solution of wrapping paper is very simple in focus to show the nutrient composition of the product. We’ve photographed about 100 pickled jalapeño pepper rings as main product images, and show marinade ingredients as a typography grid.
Imbian Express Test Kits by Arseniy Nikitenko, Pechendre
The concept is based on emotions conveyed by faces in abstract style. Substances were divided into two categories – stimulants and sedatives.
Oak Bottle by andstudio
The slender height of the oak bottle allows liquids to be adjacent to the inside walls to ensure fast maturation. Yet, the spirit or wine still needs to be closely watched for improving the process. And here, the portrayed hourglass indirectly speaks about measuring that time passage.
Ani Yogurt by Backbone Branding
We have created a minimalistic design that would not be overloaded with text and images but rather be attractive and straightforward, and at the same time would pass the naturalness and deliciousness of the product.
Maka Zai – Homegrown Indian craft rum by Popping Mustard
Such ambition – coupled with the resilience to keep moving forward – was best represented by the Olive Ridley Turtle. A creature is known for traveling a perilous and lengthy journey. Only to come back to the start and do it all over again.
VIDILLA by GRAFYCO
Through the materials and printing techniques, we have managed to convey freshness, alignment with nature, and simplicity.
TEASTAN by BACKBONE BRANDING
Our packaging dieline is an imitation of a cut from the box with a tea leaf, as if with a bare hand. It shapes a window that lets us penetrate to the world of tea leaves, illustrated as a magical world of insects and plants and leaves that grow next to each other in wild nature, devouring the sun and fresh air of the beautiful mountains, where they rise.
Ani Ice Cream by Ani Ice Cream
We solved these major problems of packaging by creating a form of ice cream and illustrating it as a window to the cow’s world. Already well-known and perceived “Tzaghik Kov” (the Flower cow) invites the consumer inside the fence to discover the delicious world of vanilla and chocolate ice cream.
ENA KARO REBRANDING by LAZY SNAIL DESIGN
Ena Karo, located on the island of Tinos, Greece, is a small workshop that produces natural soaps and toiletries with an environmentally conscious mindset. We repositioned the brand, adjusting for its eco-friendly mindset, growing production and future export plans. The brand’s logo has grown to become recognizable and loved so we did not want to take this element away.
Ecaodorian by Jorge Campozano Alarcon
Ecaodorian is a chocolate brand based in Quito – Ecuador. The main characteristic of the order was that the brand had to be striking and relevant to the young public, trying to show that it is 100% Ecuadorian as something very important.
BNAVAN by Backbone Branding
“Having the story of this common problem we have discovered a story in nature: the story of healthy and happy animals that live in a farmhouse, eat healthy food, breath fresh air and produce natural and pure products.”
C2 Water No Label by Prompt Design
Moreover, we intend to illustrate a collection of design patterns showing interesting animals’ habitats in nature and let these pictures (for example a deer in the forest, a polar bear walking in the snow, a bird flying in the sky, etc. ) explain the beauty of the environment.
Balance Chocolates by Quatre Mains
Forming a natural foundation to the balancing figures is the brand logotype, that organically maintains the brand roots with the natural world.
Kenwood Vineyards’ Rugged Elements by CF Napa Brand Design
CF Napa redesigned the new vineyard designate tier inspired by its new name – Rugged Elements – and each of the vineyard’s unique elements.
OAX ORIGINAL by Bardo Industries
Each of the unique small-batch mezcals is made from agave plants found in the semi-arid Central Valleys of Oaxaca, which average 12 to-25-years to reach maturity.
Fantola by Svoe Mnenie
In order to win the attention of a young audience in the soda category, you need to not only make a modern design but to induce a “wow” effect. Such a solution was the design of Fantola, which we developed according to plan “B” – we abandoned the mimicry strategy proposed by the client and developed the concept of a unique brand.
Tesela by Ideologo
Tesela is a premium-quality, natural honey brand. We reflect the product´s purity in name, brand, design and packaging with a minimalist, clean, eco-feel design. The word “tesela” or small mosaic tile, refers to the pieces that make up a honeycomb.
Bryanskiy Molochniy Kombinat by Depot
The design underlines the message «we don’t add anything bad to our products, so we don’t add unnecessary in design too». This packaging of production for who is fed up with package’s cliches in the dairy category.
Negroni Abrogatto by Alejandro Gavancho
Abrogato is a word in Italian that in English, means to abolish, and 18 refers to the amendment that was abolished in 1919 to allow alcoholic drinks to be sold and consumed legally.
ÉSOPHY CRUNCHIES by GEORGE PROBONAS
“ÉSOPHY is the successful venture of two passionate professional chocolatiers in Athens, Greece, who create fresh chocolates inspired by traditional Mediterranean flavors and culture. Their recipes are designed in-house and the chocolates are prepared using only top-quality ingredients. Their boutique and the in-shop kitchen is a light and airy space, which allows customers to watch the chocolates being made in front of their eyes.”
I LOVE ESKIM ❤ by Backbone Branding
Huge attention was paid to using a close-realistic graphic design style to illustrate the hair of characters: we succeeded to image them in such a way that wouldn’t create any distaste or incompatibility with the food for sensitive people.
JA! Cocktails by Neatly Made Studio
The distorted form of the logo and abstract shapes of cocktail glasses were used in the bottle design in order to bring out the joyful energy of drinking cocktails with free spirit, combined with four brand colors that match the colors of each cocktail inside the bottle.
Java Time Coffee by Widarto Impact
Java Time is one of the biggest coffee shops in Saudi Arabia. You could say a coffee shop that has been legendary. Over time, Java Time continues to develop the brand’s appearance to suit the needs of the times.
Cocina La Luisa “Jimmy Churri” by Blackmoon Studio
BlackMoon Studio added a fun, creative twist using the sun’s face to visually illustrate the level of spice of each of the Jimmy Churri sauces. The Fileteado embellishes the label adding the craft and authenticity to the brand.
Creativity Center Of IE Campus Life by Meteorito Estudio
A trip through the Casa de la Moneda building to discover its architecture, full of art and history, where tradition and innovation meet. Where artistic activities live together with the business environment.
Qinwan Premium Dates – Granola Cereal by The Creative Union
Along with the attractive colour palette of the illustrations, we used Qinwan’s signature gold foil stamping, which adds that little premium touch, along with a die-cut so that the granola is visible. Who wouldn’t want to wake up to a box of this gorgeous premium date granola!
Vinte Vinte Chocolate by This is Pacifica
The packaging reflects the different characteristics of each chocolate bar. Classic is the entry range, standing out with vibrant colour-icon hues. Fusion stimulates the senses by combining graphic elements which illustrate the flavours and textures present in each bar, imbuing it with personality and charisma.
Bnavan Eggs by Backbone Branding
Our hens live in freedom with other farm animals, which is also essential as a healthy environment contributes to the product quality. We used limited colors: we kept white as a color typical for dairy products, highlighting its naturalness, contrasting with black and gold as an accent color.
Don’t Be A Squid Skin Care Concept by Sky Resources Sdn Bhd
In the show, each masked character with a different geometric shape performs a different task. Square masked characters are the Supervisors, Triangle masked are the Securities, and the ones with Circle masks are the general workers.
TEQUILA SOLEDAD / DÍA DE LOS MUERTOS EDITION by HI! ESTUDIO
“A project that pays homage to each of the loved ones, who are not with us, which recalls part of the ancient traditions in Mexico. The inspiration for this year’s bottle was taken from the Wall of the Dead in Ajijic, which shows us a series of red clay pieces in memory of the people who have passed away. A bottle that reminds us of the traditional burnt clay with which many crafts are made.”