The journey of ✦ Let’s Patty ✦

It started from the branding which focused on being bold and attractive, then to the packaging. The burger packaging is designed to be teared open in the middle, which adds a fun element to the experience. Then followed by the Photography direction which focused on creating happy moments with the food. Finally the brand launched through a series of social media posts. Check out to see more of the social media work ✦