Heraia

Via Guerrieri, 95, 94012 Barrafranca EN, Italia

Our almonds come from the heart of an ancient almond grove in the Sicilian hinterlands. Our unshelled almonds contain all the authenticity and genuineness of our land. They are the ideal partner for your break with a healthy and tasty snack.

Minnula, our range of almond snacks inspired by tradition. Sicily is renowned as the land of almonds and pistachios worldwide. These are precious dried fruits that are at the base of Sicilian pastry recipes, such as almond paste. Their usage also generates ancient idioms that are still used nowadays: “Ti quagghiau a Minnula”, which means “You are finally matured, you are now an adult”.

This is the same case of the term Minnula, which is the Sicilian term of almond, which sounds spread everywhere without time or space limits. It is a Greek-Latin origin term that spread firstly in Northern Italy, then in Sicily. Minnula left a permanent scar of itself in every culture it has met.

We were inspired by this long tradition when we brought to life the Minnula line. This is a range of seasoned almonds with the aim to offer you a natural tasty snack that you can bring with you, everywhere. We chose a practical pocket format and combined it with a contemporary design; all are attributed to the myth that explains how the first almond tree was born, which is the story of Phylis and Demophon.

Our unshelled almonds are the flagship product of our range of products. It is a mix of Sicilian almonds from different cultivars which are developed in the Sicilian hinterlands. Our almonds are crunchy, genuine, and roasted naturally in order to preserve the taste to the fullest.

 

Heraia

Via Guerrieri, 95, 94012 Barrafranca EN, Italia
Credits:

Photographer: Luca Vitello

Moodoard Style Director: Bice Guastella

Design: Calogero Giunta

Client:
HERAIA