The customer asked us to create a brand for the new iced tea product that would differ from other competitors in the market. “Buzz yaly” is used in the vernacular to mean very cold. We believed that this name would create an interesting story for the brand. Based on that, we named the brand Buzz.
Since the product’s main audience is young customers, we worked on its design according to that topic. The graphic style of the packaging is inspired by the name of the product. To be remembered – the brand must have a story. We named Buzz’s story “Ocean Depth”. We wanted the customers to remember that feeling of the cold northern ocean when they took Buzz to their hands and drank it.