BOLD Vitamin Drink


Launched in 2019 on market, Bold is a distinct type of energy drink being produced by Yupekchi Company. The Company turned to our studio for a logo and packaging design. To make the Bold more distinct, the Creative Team decided to use a minimalistic design. Competitor brands on the market are full of graphic elements. This decision made the brand more noticeable on the shelves. In every two types of drinks, three colors are used. Brand elements of the Bold are easily recognizable. They catch consumers’ eyes easily in every platform. The client intended to produce a plastic bottled version. In response, our studio analyzed various types of plastic bottles and created a distinguishable design.