Ереван, Армения

CHUBBY candies is a special limited addition brand created by TV LAB agency for a private club named MBy. A place where young business people have meetings and generate new business ideas.

Main idea was to make a packaging for candy bar with cherries and nuts in very special way. While discussing the mood board of designs our art managers suggested to create NFT candies. Design layouts were accepted and approved by the club members. The next step was to order handmade chocolate bars which were made in Georgia by a well known chocolatier.

Designers do their best to make digital hero- chubby boy, which is a main point of the packaging design of candies. Digital pixel art has endless color solutions and forms.

For the flexo printing process were used only pantone colors (8 special colors).

Packaging was done in Armenia. Presentation of CHUBBY candies will be held in April 2022.