El mejor cacao del mundo, a cocoa producing and distributing company from Pucallpa (Peru), conveyed to us the need to create a brand identity and a packaging in such a way that a taste of the natural environment in which it is grown: the Peruvian Amazon, as well as the values of sustainability, fair trade, and gastronomic attractiveness, reaches every home.
We created a visual universe, under the premises of abundance and exuberance, directly encapsulating the seduction of undiscovered nature. With a markedly feminine approach, the subtlety of the shapes, the jungle and the details create a visual metaphor which transports us to its native origin.