Cheong Kim Chuan (C.K.C.) Mosquito Repellent

Design: Seah Kit Guan
Location: Malaysia
Project Type: Student Project
School: Dasein Academy of Art
Course: Diploma in Graphic Design
Tutor: Ms. Low Poh Li
Packaging Contents: Mosquito Repellent Oil Balm
Packaging Substrate / Materials: Glass bottle, Paper, Corrugated Carton Box
Printing Process: Digital Printing

This quirky mosquito repellent design takes the form of a mini fugitive ‘Most Wanted’ poster. The insect is portrayed as a criminal, with the tagline “Trust CKC mosquito repellent to keep this criminal away!” Taking a new fun challenger brand narrative, the design suggests its humorous yet industrious nature.