Lift

Lift

The playfulness of the characters is what makes this direction stand out. Each flavour has its own character and each character has its own personality and vibe. This direction will appeal to all segments of the target audience, from kids to parents to adults. The characters have a lot of potential allowing for a lot of interesting visual possibilities for the package and the whole communication process.

Energy bars are supplemental bars containing cereals, micronutrients, and flavor ingredients intended to supply quick food energy. Because most energy bars contain added protein, carbohydrates, dietary fiber, and other nutrients, they may be marketed as functional foods. Manufacturing of energy bars may supply nutrients in sufficient quantity to be used as meal replacements.