IVY cafe – branding

The challenge

The client wanted to create a simple, elegant, youthful, and distinctive coffee brand that embodies the spirit of energy and vitality associated with drinking coffee. She expressed a desire to incorporate the ivy leaf, integrating it with IVY coffee beans to reflect the brand’s vision and essence. A playful, youthful font was chosen to highlight the brand’s vibrancy and dynamism.

I selected green as the primary color to evoke feelings of vitality, calmness, and reassurance, as well as to represent nature, freshness, and the quality of the coffee. Paired with white, it adds a sense of purity and reinforces the calm, natural character of the brand.