Ayoba Refresh

Meat the new Ayoba.

Ayoba-Yo approached Ok Yellow with a 2-fold problem: their packaging got lost on the shelves and it didn’t reflect the brand’s personality. Our goal was to show off Ayoba’s South African roots with vibrant colors and scenes that reflected their authentic home recipes. The recipes are not only authentic – they’re healthy too, so we made sure to showcase that with bold callouts. We dropped the -Yo for a punchier name that matches the energy of the color palette – and it’s easier to say with your mouth full of biltong! All of this came together to create a premium yet approachable brand that tells a more complete story about Ayoba’s origin and quality products.

Brand Refresh, Package Design, Illustration, Marketing Materials

Photography: Ayoba