Smash Canned Cocktails

Wanna Smash?

When we started working with Devils Backbone, they were a little craft brewery nestled in the Blue Ridge Mountains. Since then, things have changed a little. Devils Backbone’s distribution footprint has exploded, and they started dabbling in the world of distilled spirits. Enter: the Ready-to-Drink Canned Cocktails.

The challenge was to create a visual architecture that fit with the newly-emerging RTD category while maintaining the spirit of the Devils Backbone Brand.

We developed a robust system of bold typography, bright colors, and a unique illustration style that embodies the tagline “vacay in a can.”

Brand Identity, Logo Design, Package Design, Merch & POS Materials

Client: Devils Backbone Distilling Company

Photography: Devils Backbone Distilling Company