Polar Design

Kyoto, Japan

Naming, art direction, logo, package, and poster design, product copy direction, and photography for social media and pamphlets for OYAOYA, a dried vegetable brand using oddly shaped vegetables produced in Kyoto.

With our playful and vivid packages, we aim to restore the value of Oyaoya’s dried vegetables. Even though these vegetables are rich in flavor and nutrition, they are usually disposed or cheaply processed only because of their unconventional shapes and sizes. With this brand, we want to raise awareness for the issues of food loss and the survival of local agriculture.

The brand logo represents seeds sprouting in ridges. For the cover label, we developed a printing and layout system that allows us to produce a variety of compositions. Therefore, each product has its unique color pattern – just like the diverse shapes of the vegetables.