TalesBrew cold coffee

TalesBrew is a brand of iced coffee with branded syrups, the taste of which will immerse the buyer in a magical fairy tale from different countries of the world. So, the metaphor of the brand of cold coffee was immersion in fairy tales of different countries

The target audience of the brand is connoisseurs and travel lovers who love to try new things during their trips, and when they are at home, they are nostalgic for their adventures and new sensations.

The product line consists of 4 flavors of cold coffee from 4 different countries of the world: Tunisia — Tunisian coffee with tui cones syrup, Brazil – Brazilian coffee with aucaria cones syrup, Finland — Finnish coffee with pine needles syrup, Japan — Japanese bushido coffee with sakura syrup. The illustrations for the packages are inspired by iconic images from around the world. For example, the Tunisian coffee packaging depicts artisans picking thuja fruits from trees, and the picture is complemented by patterns from different Tunisian vases. And on the packaging of Brazilian coffee, you can notice a football player trying to score a goal with a lump of aucaria. The football player is supported by a cheerleader in a national costume. National costumes and patterns are used on all packages and scans.

The packaging is eco-friendly and biodegradable: it is made of pressed recycled egg cardboard with wax coating inside so that the drink does not flow through the cardboard. The two halves of the bottle are made of recycled material separately, and then they are joined together To open the bottle, you need to tear off the top and unscrew the lid — this is shown in one of the renders.