Terry Sent Me!

ABOUT

We at Define were approached to brand a new gin that was to be launched in the Indian market. The brief was to create an aspirational gin brand, that would catch the eye of buyers and capture a relatively young market.

SOLUTION

We decided build an interesting story around the product. We did this by coming up with a name that would be intriguing and taking an illustrated route that would be eye catching on store shelves. The idea was to have a strong recall value for the brand.

RESULT

Presenting ‘Terry Sent Me!’ The idea behind the brand originates from Speakeasy passwords of the 1930s. Walking up the right door and saying the words ‘Terry Sent Me’ gave you access to a certain privileges only a few venturesome individuals had. We wanted to capture this essence of thrill and mystery into our brand, along with the fact that this was a means to a ‘spirited’ escape into exciting times.

Curator’s Insight

Picture yourself walking into a store, and there it is, ‘Terry Sent Me!’—a name that piques your curiosity and sparks your sense of adventure. It’s like a secret code to an exclusive club of excitement and mystery. You can’t help but wonder what lies behind those magical words. ‘Terry Sent Me!’ captures that essence of excitement and adventure, making every sip feel like a journey into a different era.