Euphoria Lemonade

Euphoria Lemonade is a packaging design project inspired by the eponymous hit HBO series, starring Zendaya. This lemonade is designed to let you know what Euphoria tastes like.

After analysing the idea, I decided to build the design on psychedelic blurred wavy elements that would show the feeling of watching the series. The main colours and flavours were chosen based on the series characters: violet for blackberry, gold for passion fruit and ocean blue for blueberry. A remarkable tagline for the brand is “Your flavour overdose”.