Gia is a conceptual brand of women’s intimate hygiene products. The goal of the project was to create a name, brand identity and gorgeous packaging design for an intimate hygiene balm that would not be associated with a medicine and remedy.
The name Gia was found, combining a reference to the film Gia starring Angelina Jolie as well as the G-spot. Sensual silhouettes of a naked woman were used for the brand graphic, which in a blur created the basis of the pattern for the packaging design. The packaging is designed in pink and lilac shades, with an embossed logo and a dot referencing to a G-spot.