La Ibérica

La bérica is the most iconic chocolate brand in Peru. Since its founding in 1909, they have maintained a strong commitment to creating the most authentic, exquisite, and high-quality chocolate, combining Chuncho cacao, native to Peru, with traditional European processes and recipes.

How to treat a brand with 115 years of tradition? Honoring its historical heritage, preserving its essence, and charting the path to the future. We build upon the concept of authenticity, highlighting its greatest assets: the purity of the world’s finest cacao and its strong local brand heritage. As part of the extensive brand revitalization project, we refreshed each of its chocolate lines, from its classic boxes to its gift boxes, imbuing them with modernity, color, and a more contemporary perspective.

We modernized its calligraphic logo, optimizing it for new environments, created a functional and flexible brand system, and defined a new, more vibrant and fresh color palette. We organized the portfolio architecture, preparing the brand to expand into new product lines and new Latin American markets.