Sveavägen, Stockholm, Sweden


Coming up with a design and brand name that attracts both traditional wine consumers and also who usually prefer alcoholic drinks because of the image and values.


Creating a brand that encapsulates the essence of the alluring Italian lifestyle. Featuring a minimalistic design with meticulously crafted details, it showcases a striking, heavy-pulp dark grey label adorned with glossy foil graphics.

The concise yet powerful name “Exire” reinforces the brand’s identity as a dark and seductive label that can resonate with both wine enthusiasts and fashion-conscious consumers.

The compact, wide bottle boasts a black-waxed top, lending the design a robust monochromatic, and premium appearance. This strategically situates the brand at the intersection of fashion and wine


Launched in Sweden in early October