Ginnasium / God save the gin

Marco D'Aroma

via dei Peligni, 95 - 65127 Pescara

A project created in collaboration with: UPM Raflatac, Luxoro – Leonhard Kurz, VETROelite Group, Vinolok, Sovemec, T&K Srl, SenseCatch.

Ginnasium, the first neuromarketing case study of gin design. A packaging project to tell the story of my region, Abruzzo.

The heart pierced by the seven swords, an expression of religiosity and popular culture of the Abruzzo region, is combined with English punk imagery. An unusual bond that underlines the relationship between the Abruzzo territory and the type of product, London Dry Gin.

In projects we always look for a relationship between support and creative concept, in this case, Aluflex Premium UPM Raflatac lent itself by its nature and aesthetics to the realization of the project. The Luxoro – Leonhard Kurz multilevel relief allowed us to create an ex-voto comparable to the original.

 

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