Rhum Rhum

For this unique “Rhum”, produced by the Italian master distiller Gianni Vittorio Capovilla in the tiny island of Marie Galante we designed a unique label for each of its “Liberation” rum.

“Rhum” is only released to the market when the master feels that the flavor and aroma have reached its peak, in a natural and intuitive process. Thus, the idea was to show the individuality of each “Rhum” harvest through scientific illustrations of different animals on each label.