Indian Sauce Company

India is a land of colour, flavour, culture and chaos. For Gaurav, the founder and chef behind Indian Sauce Company capturing the essence of Indian flavour was a core requirement. The “Indian Sauce Company,” honors our heritage and authentically reflects our origins. We aimed to transcend the ordinary, and cap the existing sauce brands; we wanted to embody the rich diversity and flavorful culinary tradition of India in the truest form possible.

For the Packaging each sauce is represented by an illustration highlighting a key ingredient to visually communicate the unique flavors and origins of the sauces, adding an element of storytelling to the brand identity. By drawing inspiration from the main ingredients of the sauces themselves, we opted for a color palette that is rich and dynamic. For instance, fiery red represents the heat of chili peppers, while green symbolises the freshness of ingredients like green chilies and raw mangoes. Each color not only corresponds to a specific sauce but also evokes the sensory experience associated with it.