Chuckeez

A chips brand based out of India, targets tier 2 city markets, offering them a high quality, well-seasoned product for a great price. To add to the appeal of the product and the price point, we create packaging that’s attractive and full of fun tales to tell. The Packaging revolves around the main character ‘Chuck’ who loves his adventures but never sets off to one without his trusty pack of Chuckeez. Through the packaging range, the chips are seen taking different forms such as a Parachute, a skateboard, a glider, a row boat, a racecar and so much more!