Naboso

Naboso is a proprioceptive products brand that improves the way we move and feel. It provides the first-ever small nerve proprioceptive insoles and mats designed to stimulate the nervous system and enhance movement.

Dr. Emily Splichal, the mind behind Naboso, believes in expertise through experience and has a tendency to challenge conformity. To reflect her commitment and passion for science and innovation, I created a clear, honest and functional brand identity, shaped by ultra-stylized line illustrations and dynamic typography.

The insoles packaging captures the idea of sensory movement by introducing a vibrant, pulsating-like design with the Naboso triangle at the center of it – an abstract yet lively line illustration that informs about the product’s technology and delivers a modern, fresh look.

The triangle symbol, also the letter A in Naboso, highlights the segment of your foot the product stimulates, and serves as leitmotif for the brand identity.

Brilliant and eye-catching colours – like electric blue, intense orange and neon yellow – signal different functions within the collection and complete the clean aesthetic.