Blueberry &

MerryBerry focuses on natural, healthy, and delicious products made from local and organic blueberries: fruit spreads, juices, and powders.

Their philosophy is directed by clarity, simplicity, and commitment to quality, ‘blending tradition with innovation to resonate with health-conscious consumers’.

They wanted a ‘clean and pure look – classic, but with a twist’ – to match the brand’s values, something that would capture their candor and love for the natural sweetness of blueberries.

To mirror this approach, I created an honest and direct packaging design for their flagship product, the ‘Blueberry &’ sugar-free fruit spread.

I relied upon neat, bold typography and light illustrations to convey a candid and effective image, establishing a clear hierarchy for essential informations, but still allowing colours to pop.

The clients loved the idea of a model white label and I whished for a transparent packaging, in both senses, literal and figurative.

I wanted to highlight the product’s strength – organic, locally sourced, naturally sweet – and display the content of the jar, with all the beautiful, sharp and vivid tones of natural ingredients.