Teenage Engineering x Nucleya (Brand Ambassador)

Teenage Engineering / Nucleya – Launch packaging for Teenage Engineering’s OP-1 with Nucleya as the brand ambassador in India. The OP-1, Teenage Engineering’s flagship product, is not yet available in the Indian market. To mark its launch, we designed a special edition packaging, featuring Nucleya, a pioneering artist who resonates deeply with Indian musicians and audiences. This collaboration bridges cutting-edge electronic design with India’s vibrant music culture.

Solution – The final packaging for OP-1, is a premium package designed under the theme Engisense that blends Teenage Engineering’s precise minimalism with Nucleya’s vibrant sonic identity.

For Teenage Engineering, it’s a visual language that speaks directly to the Indian market, showing they understand it.

For Nucleya, it’s a tangible extension of his brand—a collection that elevates his image from artist to design collaborator, solidifying his role in this cultural exchange.

The clean geometric structure stays true to Teenage Engineering’s design language, while the bright orange details and Nucleya’s touch make it more lively and relatable for the Indian audience.

Guided by – Dr. Anil Sinha, Prof. Pritesh Bhatia, Prof. Yash Sakla

This is a student hypothetical project.