Artisan Biscotti

The Challenge

Designing a packaging system for a premium biscotti collection that includes two distinct flavor profiles:

• Sweet Biscotti – A classic indulgence with rich, comforting flavors.
• Salty Biscotti – A bold, savory twist on tradition, perfect for those who crave something different.

The packaging needed to reflect the artisanal quality, emphasize the contrast between the two product lines, and maintain a cohesive brand identity.

We developed a design strategy that balances tradition with modern appeal, ensuring that each product stands out while maintaining brand consistency.

• Distinct Visual Cues – The sweet biscotti packaging features warm, rich tones to evoke indulgence, while the salty biscotti packaging incorporates earthy, sophisticated hues that hint at their bold flavors.
• Elegant Typography & Illustration – A handcrafted, artisanal look to reinforce the authenticity of the product.
• Cohesive Branding – While each line has its unique identity, the overall aesthetic ties them together under a premium, recognizable brand.
• Sustainable Packaging – Thoughtfully chosen materials that protect freshness while aligning with eco-conscious values.

The Result

The final packaging successfully differentiates between the sweet and salty varieties while maintaining a harmonious brand identity. The refined design highlights the product’s craftsmanship, quality, and flavor appeal—making it stand out both in retail spaces and in consumer minds.