Pet Chef Dog & Cat Food


The product is an average class Pet Food without additional nutrition advantages that would place it in the premium category.

What stood out in the testing process while choosing the recipe for the food was that the animals loved it!! From there came the idea to put the emphasis on the taste and in that direction we created a brand name “Pet Chef”.

After examining the market in which the product will be sold (the Balkans), we concluded that black packaging is the least present in this category of products. Since we wanted to be distinctive on the shelf, we choose a black design which also gives a nice elegant look.

The food comes in 2 flavors, beef, and poultry, for both dog and cat food.