34 Chowringhee Lane

34 Chowringhee Lane is a one-of-a-kind culinary establishment with a menu inspired by the idea of simple and honest cooking.
With one goal in mind: providing an authentic Kolkata style Kathi roll. And with experience and dedication, they become masters of the craft. Providing rolls that are fresh, hearty and simply unforgettable.

The one-of-a-kind brand, 34 Chowringhee Lane wanted to develop their new & revolutionary identity which suit their future strategy and create a memorable brand in the minds of their customers. The new identity reflects their modern approach to the industry, keeping an essence from their older identity.

New logo is modern, with a graphic element that represents Kolkata. It is easy to read, understand, and easily recognizable. The overall look of the logo is modern and has a vibrant colour palette to appeal to a young and always in a hurry audience.

Elements Retained: Skyline, Colours, Hand-drawn illustration style