Pharaoh Non-Alcoholic Beer

Omar Yenam

The Pharaoh Non-Alcoholic Beer packaging design features Ra, the Egyptian god of health and wealth, as the central figure. Ra’s head, depicted as a falcon adorned with a pharaoh’s headdress, is intricately illustrated in gold, symbolizing divine power and ancient wisdom. The use of Ra, a deity closely associated with the sun and creation, brings a deeper symbolic meaning to the design, connecting the beer to themes of health, vitality, and timeless strength.

The dark, royal blue background contrasts elegantly with the gold accents, evoking the richness of ancient Egyptian art. Surrounding Ra’s head is a complex golden border that mimics Egyptian carvings and decorative patterns, adding depth and complexity to the label. The Eye of Horus, a symbol of protection and well-being, is subtly incorporated above Ra’s head, enhancing the connection to health and protection.

The typography is bold and classic, using a serif font with ornate flourishes that evoke ancient hieroglyphics while maintaining a modern appeal. The tagline “Taste the Legacy” reinforces the historical and cultural significance of the design, inviting consumers to experience a connection to ancient Egyptian heritage.

The design’s overall balance of mythological symbolism and contemporary branding makes Pharaoh Non-Alcoholic Beer stand out as a premium product. The intricate details and iconic use of Ra ensure the packaging appeals to those with an appreciation for history, mythology, and sophisticated design.