Yuna: Japanese Matcha Tea

Design Concept

Yuna’s packaging embodies a blend of traditional Japanese elegance and modern minimalism. The design features a matte black cylindrical container, which exudes a sense of sophistication and luxury. The top of the cylinder is adorned with a metallic gold finish, adding a striking contrast to the overall dark aesthetic.

The brand name “Yuna” is displayed prominently in gold, using traditional Japanese calligraphy, creating an immediate association with authenticity and cultural heritage.

Artwork

The packaging is further enriched with intricate, embossed illustrations that are inspired by Japanese art. The subtle floral and bird motifs contribute to the narrative of purity, nature, and the time-honored process of crafting matcha. The embossing adds a tactile dimension to the product, inviting consumers to engage with the packaging on a sensory level.

Color Palette

• Matte Black: Symbolizes elegance, mystery, and modernity.
• Metallic Gold: Represents luxury, quality, and the premium nature of the product.

Material

The cylindrical container is crafted from high-quality, eco-friendly materials, aligning with the brand’s commitment to sustainability. The use of matte finishes and metallic accents enhances the tactile experience and visual appeal.

Objective

The goal of the Yuna packaging design is to convey the premium quality and authenticity of the matcha tea, while also appealing to a global audience with its modern, elegant, and culturally inspired aesthetic. The design is intended to stand out on shelves and resonate with consumers who value both tradition and innovation.