Xospa

In this Curator’s Insight, we take a dive into Xospa, a beautifully designed mezcal by Nano Alfonsin Studio

The design pays homage to Tláloc, the Aztec god of rain, and you can feel the reverence in every detail. The intricate motifs on the back of the glass bottle feel like they’ve been plucked straight from an ancient codex. The green hue of the glass mimics the lush fertility of rain-soaked earth, tying back to the mezcal’s origin story.

The typography of “XOSPA” exudes power and authority. The golden foil letters contrast beautifully with the deep green of the glass, symbolizing the prosperity brought by rain. The serif font feels elegant yet grounded, much like the mezcal itself, which is both a premium product and deeply rooted in tradition. The surrounding text, while ornate, doesn’t overpower the logo—letting the brand name shine as the centerpiece.

The woven texture on the cork stopper is captures my attention. It ties back to artisanal craftsmanship, evoking imagery of hands carefully braiding fibers or working the land. This tactile detail is not just visually appealing but adds a layer of authenticity and storytelling, reminding the consumer of the product’s handmade nature.

The bottle shape is distinctive, with a pyramid-like form that subtly nods to Mesoamerican architecture. This triangular silhouette is not just aesthetically unique but also practical—it ensures the bottle is memorable on the shelf while providing a stable base. The thick base of the bottle also adds a sense of luxury and permanence, as though this isn’t just a drink but an artifact to cherish.

The green and gold color palette reminds me of nature’s vitality and divine blessing. Green symbolizes fertility and the agave plant itself, while gold stands for Tláloc’s generosity and the value of the mezcal within.

What’s remarkable about Xospa’s design is how it uses every element to tell a story. From the symbols etched on the bottle to the earthy tones, the packaging feels like a window into Oaxaca’s cultural and spiritual heritage. You almost don’t need the text on the bottle; the visuals already communicate a rich narrative.