The project stems from the idea of launching this Agricultural Rum, their first production, by Hacienda el Carmen; a place of immense history and charm, a true heritage worth knowing. They trusted us and gave us the freedom to play with illustrations and concepts that were aligned with their values. We are all thrilled with the final results, and we hope you are too.
“A place of history and enchantment as inspiration, the perfect stage for the birth of this exquisitely crafted beverage.
Created with love and respect for the land, this rum deserves to be presented in the same way. We share a portion of our story with you.”