Concept and idea
The “FLUFFY” salon provides dog grooming services, and the key idea of my packaging is to reflect the grooming process. During the procedure, the dog’s hair flies around the room, creating a unique atmosphere. This concept became the basis for the development of the design, which ensures that each element visually conveys the energy and dynamics of the process.
Design and technique
The packaging is made using the linear illustration technique. I used a continuous line to draw images of dogs of different breeds, which helps to create a holistic and harmonious visual series. This approach not only attracts attention, but also emphasizes the individuality of each breed, embodying their character and features.
Color scheme
The color palette of my design is minimalistic, limited to only black and white. This choice of colors creates an elegant and modern look of the packaging, and also allows you to focus on the illustrations themselves. The purity of the colors emphasizes the professionalism and high quality of the services provided in the salon.
Composition
The “Pushistik” salon also offers dog grooming kits of various sizes, which differ in their content. These kits are designed specifically for home use, allowing owners to easily care for their furry friends. The packaging not only informs about the contents, but also inspires to establish a comfortable haircut process, turning it into a pleasant pastime.
Thus, the packaging design for the “FLUFFY” salon successfully combines conceptuality, aesthetics and functionality, creating a unique brand identity and a memorable impression for clients.