Zhengshantang x Gugo | Savor the thousand-year-old elegance

Peaceful seas, clear rivers, auspicious times, and abundant harvests
These symbolize harmony and prosperity—qualities that echo the essence of Zhengshantang’s heritage.

Drawing from the rich traditions of Zhengshan Xiaozhong, we preserve its classic production process to craft an irresistible fusion of pine smoke and longan flavor. Every sip is a journey upstream, evoking the deep legacy of the world’s finest black tea.

Zhengshantang: A symbol of China’s high-end black tea
With over 400 years of history, from the birth of black tea to the creation of Jin Junmei, Zhengshantang continues to lead with excellence and tradition.

Among its distinguished offerings, Haiyanheqing, a best-selling product in the Zhengshantang family, stands out for its cultural significance and co-branded heritage. Inspired by the Haiyanheqingzun collection at the National Museum of China, it reimagines tradition through a modern lens.

Now, with a refined interpretation of Haiyanheqing’s imagery, we introduce a fresh perspective on its value in today’s era. This transformation not only transcends its original form but also embodies the Zhengshantang brand’s dedication to honoring tradition.

Through Haiyanheqing, we aim to establish a modern aesthetic for Chinese tea that resonates with mass consumers, bridging timeless cultural heritage with contemporary sensibilities. The result is an iconic product that carries the weight of history while inspiring new appreciation for traditional culture.