Parsirang

Mohsen Koofiani

Shiraz, Fars Province, Iran

This packaging design, alongside its structure (cellulose and sustainable design), conveys freshness, naturalness, and high quality.

Its graphic design, featuring a hand-drawn hen with a headscarf and shawl in warm colors (yellow: symbolizing freshness and sun, red: energy, white: purity), evokes a traditional, trustworthy brand focused on natural, local eggs.

This style stands out on store shelves, fostering an emotional bond with customers and a sense of nostalgia.

 

Mohsen Koofiani

Shiraz, Fars Province, Iran
Client:
Parsirang Eggs