Bianchi Organic

Bianchi Organic is the organic wine line from Bodegas Bianchi, one of Argentina’s most iconic wineries. To express the purity and natural essence of organic viticulture, the design draws inspiration from a native species of southern Mendoza: the mountain goat. This figure—both a guardian and silent observer of the vineyards—embodies a deep connection between the land, the fauna, and the human hand that cultivates.

Set against a stylized backdrop of Andean mountains and flowing vines, the illustration introduces a narrative that feels both relaxed and contemporary. The label balances rustic charm with graphic clarity, inviting consumers to experience organic wine not as a trend, but as a return to essential values rooted in place and purpose.

Agency: Argency
Project Type: Produced, Commercial Work
Client: Bodegas Bianchi
Location: Mendoza, Argentina
Packaging Contents: Wine