La Isabel Estate

La Isabel Estate is a highly acclaimed line of single-vineyard wines from Huentala Wines, crafted exclusively from grapes grown in a vineyard located in Gualtallary—one of the most prestigious terroirs in the Uco Valley and across Argentina’s winemaking landscape. The design objective was to build an identity deeply rooted in this origin, presenting the world with a faithful and distinctive image of this unique place.

To achieve this, we chose an iconic element from the vineyard: three monumental white fox sculptures that rise amidst the vineyard rows. Widely photographed and shared by visitors to the winery, this image has become a spontaneous and recognizable emblem of La Isabel Estate. Drawing inspiration from this reference, we developed an illustration that captures the symbolic and sculptural power of these figures, turning them into the visual centerpiece of the label.

The design is structured into two clearly defined planes. The three foxes are depicted in white against a dark background, evoking both their sculptural presence and the calcareous character of Gualtallary’s soils. Above, a refined black background highlights the brand elements in striking contrast: the La Isabel Estate name and the references to Huentala and Gualtallary, applied in hot stamping.

The result is a label with strong visual impact, high memorability, and a deep emotional connection to the wine’s place of origin. A design piece that not only communicates quality and sophistication but also expresses the authentic and singular character of La Isabel Estate.