Beer Truck

Visual Identity for Beer Truck – A local Georgian brand on the move​​​​​​​

In Georgia, alongside its world-famous wine, beer is steadily claiming its own spotlight. The local beer scene is growing fast — with new bars, styles, and flavors popping up all the time. And Beer Truck is riding that wave.

The name says it all: beer and a truck.

Beer on wheels. Beer in motion.

No metaphors, no overthinking — just a truck full of beer, ready to show up wherever the fun begins.

Beer Truck is all about movement: food festivals, summer music events, open-air gatherings. Everything you need is already packed inside — fully equipped, mobile, and always ready to roll.

At the center of the illustration style is Irakli — the real person behind the brand. Founder, beer lover, and a guy with a serious face and ironic sense of humor.

The illustrations show his imaginary adventures with beer: sometimes poetic, sometimes chaotic, always personal.

Beer becomes a character, not just a drink — teasing, surprising, playing around.

Like the main truck graphic: a glass of beer covering his eyes with the quote bubble “What the truck?” — it’s a visual joke and a brand signature in one.