T.A.B. packaging/identity

T.A.B. — Brand Creation Magnit Pharmacy launched its own brand that includes vitamins, dietary supplements, and pharmaceutical products.

Its positioning reflects the core idea: EASYPHARM.

T.A.B. — honest navigation in the world of pharmacies. I created a visual system and packaging design that helps people navigate without unnecessary complexity.

Everything difficult — from formulation to certification — has already been done by the brand. My task was to convey this through design: clear, simple, and confident. On the pharmacy shelf, there are too many overloaded packages.

T.A.B. simplifies choice — in both form and meaning.

The brand consists of three segments:

• TOP — premium-level products
• ACTIVE — targeted solutions for specific needs
• BALANCE — essential support

Color coding helps differentiate the lines while maintaining a unified design structure.