Felina Polish Remover

Creative Agency: The Circle – Branding Partners
Creative Director: Lennart Schaberg
Head of Strategy: Dung Huynh
Project Type: Produced, Commercial Work
Client: Francia Beauty Group
Location: Ho Chi Minh City, Vietnam
Packaging Contents: Nail Polish Remover
Packaging Substrate / Materials: Plastic

The category of polish removers uses more informative designs versus a more emotional approach, thus we wanted to create a design that breaks apart from the crowd and makes use of a unique brand language. The Felina brand is inspired by fashion trends and the elegance of europe’s runways the Felina polish remover packaging design, picks up on this positioning. The soft, acetone free formula, uses flower fragrances and gave birth to the idea to integrate floral print patterns from fashion designs into a light and elegant packaging design.