Minoan Spora

Creative Agency: Lazy snail
Project Type: Produced, Commercial Work
Client: Minoan Spora
Location: Greece
Packaging Contents: Olive oil, breadstics, rusks, cookies, salt, honey, herbs, tea, dittany, rosemary, oregano, olives, figs
Packaging Substrate / Materials: Glass, paper, wood, aluminium, cardboard,
Printing Process: Screen printing, digital printing,

Minoan Spora* is a range of products from the island of Crete, including olive oil, herbs and infusions, honey, olives, rusks and cookies. Inspired by the authentic Minoan diet, famous across the world for its health benefits, Minoan Spora products are described as ‘The jewels of Minoan land’. Hence for the packaging, we researched the elaborate Minoan jewellery to create geometric patterns depicting the ingredients of each of the products in the range. The color palette mostly refers to the frescos and archaeological findings from this era, however earth tones were also used to represent the Cretan land and the process of sowing.

* Spora = the Greek word for sowing, the process of planting seeds.