Serail (Concept)

Designer: Ivan Venkov
Project Type: Concept
Location: Bratislava, Slovakia
Packaging Contents: Powdered tea
Packaging Substrate / Materials: Durapulp

Creative direction intends to fuse the allure of cigar aficionados and high-end lifestyle with a comfortable use of quality powdered tea.

The central waved shaping of the packaging revealing the green tea tubes in the cut-outs is inspired by the shape and form of tea plantation farms. The sculpted part is devised of a combination of polymer and paper pulp material called Durapulp.

Durapulp is a bio-composite material that consists of completely renewable and bio-degradable components. Its environmental credentials are undeniable, but Durapulp boasts several other unique features as well. It’s incredibly strong, holding its own in some very tough conditions. And because Durapulp is also water repellent, its end products can be wiped clean and withstand water splashes.

What’s Unique?
Use of innovative, recyclable material merged with high-end aesthetics for a mass produced product.