LED Bulbs ERA

For ERA’s LED bulbs, I designed a laminated cardboard carton with die-cut windows on four sides. The front opening shows both the bulb and its base. Turn the pack in your hands and light enters through the other windows, revealing the shape of the glass. The insert that holds the bulb also displays its wattage.

Red identifies the Economy range, white the standard range and black the premium F-LED range. A second colour code sits beside the base: yellow for 2700 K and blue for 4200 K. On every carton, these marks sit at the same height. When the packs stand side by side, the marks meet to form hexagons across the shelf.

Packaging design: Vladimir Shmoylov for ERA, Moscow.