Revitalizing TROPHY Batteries

Revitalizing TROPHY Batteries: A Journey of Design and Innovation

Project Overview: Under the leadership of Vladimir Shmoylov, the TROPHY battery packaging redesign project embarked on a transformative journey, aligning with cutting-edge global market trends. This venture sought to rejuvenate a prominent Russian brand through a contemporary and appealing design.

Concept and Inspiration: Prompted by the evolving trends in battery packaging design worldwide, Vladimir Shmoylov’s redesign aimed to integrate TROPHY’s distinctive brand identity with these new trends, achieving a design that is both familiar to consumers and uniquely TROPHY.

Design Solution: The redesign introduced various series within the TROPHY brand, each targeting a specific market segment. These include the TROPHY Energy, TROPHY Energy Power, TROPHY Energy Max for alkaline batteries, TROPHY Super Heavy Duty for zinc-carbon batteries, and TROPHY Green Power for rechargeable batteries. Distinct color schemes and graphic elements were employed for each series, enhancing visual appeal and consumer recognition.

Design Technique and Uniqueness: Led by Vladimir Shmoylov, the design process combined modern graphic elements with practical packaging solutions, focusing on creating an intuitive and consumer-friendly design. The design stands out for its ability to visually convey the quality and efficiency of TROPHY batteries in an aesthetically pleasing manner.

Results: The redesign yielded impressive results, significantly boosting brand recognition and market presence. Sales of TROPHY batteries experienced a notable increase, rising approximately 12%. This remarkable growth was observed across markets in Russia, Belarus, Kazakhstan, Uzbekistan, Armenia, and Kyrgyzstan, underscoring the design’s success in engaging consumers and driving sales.