7-SELECT Instant Soup

Agency: ANGLE visual integration
Client: President Chain Store Corporation
Type Of Work: Commercial Work
Country: Taiwan

The bustling lifestyles of modern people might result in insufficient time for preparing or having meals. 7-SELECT instant soup series provides easy-to-cook and convenient instant soup. The packaging design includes a variety of soup names and pattern designs, which differentiate the flavors and associate the consumers with the Eastern and Western styles of soup. In addition, to satisfy the needs of consumers who purchase at convenient stores, a large merchandise photo is used as the background to send precise and correct information of the merchandise to the consumers in the shortest period of time. The overall color combination intensifies the contrast with other merchandise on the shelf. Furthermore, unique colors are allocated to heighten the characteristics of the soup and to increase consumers’ purchase intention.