Wander: coffee drips packaging design

Introducing the coffee drip packaging designed specifically for travelers, combining the essence of adventure with the rich flavors of the world’s finest coffee beans. Our packaging features a unique design element: coffee stains are artfully crafted to resemble topographical maps, symbolizing the exploration of both taste and terrain.

The primary concept behind the packaging is to evoke a sense of wanderlust and discovery. Each coffee drip package is not just a means to a delicious cup of coffee but a journey to the lands where premium beans are sourced. The coffee stains forming topographical reliefs on the packaging serve as a metaphor for the intricate landscapes of Brazil, Ethiopia, and Colombia, inviting consumers to traverse new flavor territories.

Design elements of the package include topographical coffee stains. This design element gives a tactile, earthy feel, reminiscent of weathered travel maps. The stains are digitally manipulated to create the appearance of geographical contours, peaks, and valleys, enhancing the sense of adventure. Each flavor line is distinguished by a specific color palette that reflects the unique characteristics and culture of its origin. The typography is sleek and modern, with a slight vintage touch to evoke the nostalgia of classic travel memorabilia. The packaging of the product itself repeats the topographical lines from the box only using typography. It was made to depict all crucial information about coffee making. The color palettes were selected based on the visual cues from each country’s landscape, cultural artifacts and coffee layers.

The design process began with extensive research into the geographical and cultural aspects of Brazil, Ethiopia, and Colombia. I studied topographical maps and translated their intricate details into abstract coffee stain patterns using digital illustration techniques. Each coffee stain was carefully crafted, scanned, and layered to create the final relief effect.

Special thanks should be expressed to the Russian Higher School of Economics (HSE School of Art and Design) and tutor Tanya Dunaeva, whose experience and support helped in the implementation of this project.