LOCO Limited Tea Collection

LOCO Limited Tea Collection packaging is a special product created for a restaurant.

“LOCO” came from the Latin word “loco moveo” meaning “to move from its place”, like the leading passenger train carriage budges the whole train.

The restaurant is in a distant region of Armenia, whose creation carries a social mission for a regional development program.

The design challenge was to create a flagship location for concentrating where the customer masses come out of the capital.

The solution was to create a distinctive and visually saturated design at the entire country market level, considering all the characteristics of customer behavior and understanding, that it will highly enhance the interest.

Another strong business solution was to generate retail products for the restaurant – Tea Collection.

Going to the masses through conspicuous packaging became one of the main tools, to help brand awareness.

This packaging design is a mimicry of the real passenger train carriage.

The box paper and printing effects are specially designed to express the detailed visual performance of the train. The box is built of two pieces one of which slides into the other one, thus executing the opening function.

The box’s internal products are tea bags, with aromatic tea inside, made from real cotton linen.