Yok Sod – Stir Fried Sauce : Packaging Design Project
Challenge: Yok Sod brand began with ready-made Jaew Hon soup, a homestyle dish that’s convenient, delicious, warm, and fun to enjoy—gaining great success. Now, they aim to launch a line of ready-to-cook stir-fry sauces: Pad Krapow Sauce, Garlic Pepper Sauce, and Pad Thai Sauce. The sauces come in pouches, with designs reflecting the bold, authentic flavors and distinct identity of Yok Sod. No matter who cooks with it, every dish will taste just as delicious every time.
Idea: The design continues the brand identity from Yok Sod Jaew Hon packaging. Each sauce is illustrated to match its flavor, using floating ingredients to create excitement and highlight the rich taste of the key ingredients. Just a glance makes you want to take it home and cook for the family because anyone can make a tasty meal easily.