Baan Kanom Patha : Packaging Design Project

Baan Kanom Patha : Packaging Design Project

Introduction: “Building a powerful brand goes beyond aesthetics;it’s about clearly communicating identity and intent across all dimensions.” For Baan Kanom Patha, this redesign isn’t just about crafting a new look but addressing the challenges of diverse product lines, logo usage limitations, and enhancing brand recognition in every context.

Challenge : “Baan Kanom Patha” offers a wide range of confectionery with equally varied packaging designs. Adding to this complexity are the constraints from different retailers, such as restricted logo sizes or placements. The challenge was: How can we ensure that customers recognize the packaging as part of the “Baan Kanom Patha” brand, even when the logo is minimized—or sometimes not present at all?

Idea : Building a strong and practical Brand Identity is key. We designed the logo to always be placed on a white background, supported by a consistent use of fonts and graphic elements. Product names and color codes for flavors can vary according to the product. Even if the logo is very small or absent, the clear and cohesive design ensures that loyal customers will instantly recognize it as a treat from Baan Kanom Patha.